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The Fashion Corner

- Web Project -

Overview

The Fashion Corner started as a family business and flourished into a global experience with 7 individual brands. Their premium bags are designed by sophisticated Italian leather craftsmen and make the dream of women from all around the world.

Here’s how we helped all its 7 brands - Anna Morellini, Mia Tomazzi, Zoe & Noe, Just Be Different, Mila Blu, Pia Sassi and Lucca Baldi – enjoy the online prestige and exposure that they deserve:

Challenge

With this particular project, we had to handle not one, but eight different websites. Aside from all the particularities of putting together a consistent strategy that will bring unity and individuality at the same time, we were also in charge of the content management strategy. Potentially overwhelming, one might say, but not us. Let’s have a closer look at how we tackled the situation.

Approach

After a thorough documentation and analyze of the main brand’s particularities, we decided to split the entire project into 3 main templates: one for the first 4 brands, another one for the other 3 brands, and a different template for the main website of The Fashion Corner. All of them had to be available in both Italian, given the specificity of their products, and English, given their worldwide business orientation.

Implementation

WordPress was, again, our best ally, allowing us to craft and personalize elegant and intuitive presentation templates. Our developers worked intensively for ensuring the security of every single platform. But aside from all that, they had to conceive and implement a clear and specific pricing system, according to different geographical areas where these products are sold.

Once the development and design of the website were taken care of, another consuming aspect of this project was the content management. For both SEO and user-friendliness purposes, these presentation websites had to have a lot more than irresistible photographs of elegant leather bags. They had to have content that speaks the language of their audience, a consistent part of our team’s efforts.

The Fashion Corner is a massive, ambitious and valuable project that we absolutely loved getting involved into. It’s not every day we get to set up the online presence of such an influential business with customers from so many continents.

Services Provided

  • UI/UX Design

    Unique web design for all templates, focus on images and products

  • Web Development

    WordPress Platform, Security Plugins, Speed optimization, Maintenance

A word from our client

We started the collaboration with Design19 for the development of 543.ro online shop, because we needed a professional team that was able to meet the strict deadline and high design quality standards.

What I appreciated most was the promptitude of answers, professionalism, but also the constant advice and proposals for the improvement of every aspect in the shop, both during and after development.

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